Article on translation of advertising material

Readers interested in translation are invited to read a new article I have written on the translation of advertising material. The article examines some of the issues involved in translating on-line advertising material and how this differs from the translation of ordinary material.

As explored in the article, one of the challenges with translating on-line adverts comes in translating the associated keywords which you may be bidding on in your campaigns, showing some of the considerations which a good translator must take into account.